Pinterest has decided to introduce a search tool that will help people search for their hair idea and patterns.
The new filter option will appear under the search bar and it will enable users to search for hairstyles, for coily, curly, wavy, and straight textures, as well as shaved/bald and protective styles.
According to Pinterest, the filters should be particularly useful for people of color looking for styles tailored to their hair textures adding that they were created with Black, brown, and Latinx people in mind.
The Pinterest spokesperson also said the hair pattern feature uses computer vision powered objects to detect and determine which hair types are shown in the hairstyle pins, stating that “We built hair pattern search with in-house Al on top of our foundation computer vision technology that is used in visual search and shopping.”
The company further said its algorithm has detected hair patterns in over 500 million images on the platform.
Also, Naeemah LaFond, an editorial hairstylist and global artistic director of the Amika hair care brand, who advised Pinterest during the feature’s development, said “Just the simple idea that I don’t have to work twice as hard to find a hairstyle because of my hair type is a game-changer.
Ever since Pinterest engineers started with data from ModiFace’s Al library and adjusting the algorithm from there to improve things like its ability to properly categorize skin tones in low light. A new feature builds on Pinterest skin tone search filters which were introduced in 2018.
The company has made a lot of improvements to its in-house tech as it stated that its technology can now three times detect multiple skin tone ranges in top search results compared to previous technology.
Meanwhile, the company said the hair pattern search will be rolling out across desktop, iOS, and Android apps over the coming weeks.
The filters will be available in the US, Canada, the UK, Ireland, Australia, and New Zealand first before later it will expand to other countries in the coming months as revealed by the company.
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