Instagram has announced its plans to stop supporting the IGTV app, saying it will focus on keeping all the videos in the main Instagram app.
This was announced in a blog post on Monday stating that the effort is to make a video as simple as possible to discover and create.
According to the post, it stated that any videos in the main app will have a full-screen viewer and tap-to-mute.
Instagram also disclosed that the company is working on a consistent way to share the different types of videos (such as video posts or Reels).
The company further added that it’s planning on “testing a new ad experience on Instagram, which will allow creators to earn revenue from ads displayed on their reels” later this year.
In 2018, the standalone IGTV app was announced and was meant to go toe-to-toe with Youtube by acting as a place to post long-form vertical videos. Less than a year later, IGTV content was being heavily promoted in the main Instagram app, with videos showing up on the Explore page, and previews showing up in stories and on the main feed.
However, in 2020, Instagram removed the button that took you to IGTV content in the main app, citing the fact that very few people used it, and late last year, the company announced that IGTV was being rebranded as “Instagram TV,” and that its hour-long time limit would be coming to regular videos too.
Meanwhile, the IGTV app is going away along with the In-Stream ads that were inserted into the videos over a minute long, Instagram has made it very clear that it still intends to focus heavily on video.
Announcing the suspension of the IGTV on Monday in a blog post titled “Continuing our video investment on Instagram, it was gathered that Instagram is no longer a photo app – instead, it’s going after TikTok and Youtube, its competitors.
In a bid to become a general entertainment app, Meta has offered creators up to $35,000 bonuses to post Reels, and there have been plenty of new video features added to the main Instagram app.
Thank you for taking your time in reading through our Journal Today. We wish to always provide you with qualitative Stories as far as GOOD-JOURNALISM is CONCERN. But good journalism costs a lot of money and only good journalism can ensure the possibility of a good society, accountability democracy, and a transparent government.
For continued free access to the best investigative journalism, we ask you to consider subscribing to our daily news updates.
U
W
I
Z
