The Advertising Standard Panel (ASP) has been dissolved by the Federal Government for approving the trending ‘All Eyes on The Judiciary’ billboards.
Dr. Olalekan Fadolapo, the Director-General of the Advertising Regulatory Council of Nigeria (ARCON), made this known in a statement on Tuesday.
The ASP is the Statutory Panel under the Council charged with the duty of ensuring that advertisements conform to the prevailing laws of the Federation as well as the Code of Advertising ethics of the advertising profession.
Dr. Fadolapo said the billboard is perceived to be blackmailing the Presidential Election Petition Tribunal.
He added that the Council has also suspended its Director and Deputy Director in charge of Regulations to allow investigations into the issue.
According to the statement, “The attention of the Advertising Regulatory Council of Nigeriə [ARCON) has been drawn to the “All Eyes on the Judiciary” advertisements exposed on some billboards across the country.
“The Advertising Standards Panel of the Council also erred in the approval of one of the concepts as the advertisement failed to vet guidelines on the following grounds:
“The cause forming the central theme of the campaign in the advertisement is a matter pending before the Presidential Election Petition Tribunal. Hence, it’s just pendis.
“A matter being jus pending and awaiting judicial pronouncement is, by the Nigerian legal system, precluded from being a subject of public statement, debate, discussion, advertisement, etc.
“The advertisement is controversial and capable of instigating public unrest and breach of public peace.
“The advertisement is considered blackmail against the Nigerian Judiciary, the Presidential Election Petition Tribunal, and particularly the Honourable Justices of the Tribunal who are expected to discharge their judicial functions without fear or favor over a matter that is currently just pendis.”
The ARCON DG said the Council would set up a committee to investigate the circumstances leading to the “erroneous approval” of one of the concepts of the advert and the breach of the vetting guidelines.
“Consequently, the Director and Deputy Director, Regulations have also been suspended. The suspension is to enable an unprejudiced investigation of the issue. The Advertising Standards Panel (ASP) Secretariat failing to diligently exercise its function as the gatekeeper of advertising, advertisement, and marketing communications is hereby dissolved,” the DG said in the statement.
