Spotify is testing a new way for listeners to discover music they love with a collection of playlists curated by select Spotify users and influencers.
The company’s Featured Curator pilot brings out user-made playlists to the Homepage of the app. Spotify announced this in a blog post on Monday.
If you’re a part of the test, the recommended playlists will appear in thein Featured Curator carousel. Spotify says it’s piloting the feature in “select markets” but doesn’t specify where exactly it’s rolling it out or on which devices.
Spotify also points out that the Featured Curators section doesn’t include playlists from just any users; the platform selected curators based on their followings and playlist popularity as well as whether they tell “unique stories through playlists” or create “authentic connections” with listeners.
As a Spotify user, sometimes your fellow listeners are a lot better at figuring out which songs mesh well on certain playlists. The algorithms powering Spotify’s Made for You playlists can only go so far when it comes to guessing based on taste in music, and its in-house playlists are limiting when trying to discover new artists. It’s nice that Spotify is making an effort to highlight users’ creations, rather than tucking them away in search results.
Just recently, Spotify rolled out a new feature, called Blends, which allows you and 10 other friends to create a collaborative playlist that’s personalized to the entire group. After each member joins, Spotify will automatically generate a playlist based on everyone’s preference.
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