Netflix has improved its TV subtitles amid growing demand as users can now customize the appearance of subtitles and closed captions on the streaming platform.
The company announced this on Wednesday stating that the new feature can toggle subtitle text size between small, medium, and large, and modify the overall appearance of the text to make it easier to read as the audio quality of dialog seemingly gets worse.
Netflix also provides three new text style options with contrasting backgrounds alongside the default white text to make the text stand out: Light (black text / white background), Drop Shadow (white text / black background), and Contrast (yellow text / black background).
Netflix already offers similar subtitle customizations via the web. Now, the feature is also available globally to TV users, a welcome update considering that Netflix reported in 2018 that 70 percent of its content is watched on TVs, and smart TVs and app-supported streaming boxes have only grown in popularity since.
Other streaming platforms such as Disney Plus, Hulu, HBO Max, and Amazon Prime Video also offer similar user adjustments to their subtitles.
There are obvious accessibility benefits. The subtitle adjustments allow Netflix TV users with visual or hearing impairments and auditory processing disorders to customize their viewing experience to their requirements. Making the text of subtitles and closed captions easier to read could also improve focus for those with cognitive disorders or who are easily distracted.
But even outside of accessibility, poorly mixed audio on streaming platforms has likely resulted in a large portion of consumers now enabling subtitles when watching TV shows and movies.
A study by Preply last year found that 50 percent of Americans watch content with subtitles, and 62 percent use subtitles more on streaming services compared to regular TV. 70 percent of Gen Z users admitted to enabling subtitles too, suggesting those figures don’t just consist of aging, hard-of-hearing individuals.
Unless streaming platforms take steps to improve the audio quality across their content, a lot of people will have to start slapping on subtitles or captions to understand unintelligible on-screen conversations.
